Our Story
I’m Zubin Kuvadia—a PhD in Chemical Engineering, a lifelong snacker, and a dad who actually reads the ingredient labels. For years, I struggled with a simple question: Why are "clean" snacks so boring, and "craveable" snacks so full of junk?
Nuts are naturally great snacks but most packaged snack nut options lack flavor, are fried in cheap seed oils, or rolled in sugary syrups. There was a strong case for upgrade of the snacking nuts aisle.
I partnered with the ultimate expert—my father, the "Flavor King." With over 40 years in food science and technology, he brings the artistry, and we both bring the engineering. Together, we source the world’s creamiest cashews and other nuts from Western Maharashtra, India, creating a snack that puts TASTE first without ever compromising on ingredients